Polical Structure

Vietnam is a socialist republic with a government that includes an elected legislature, the national assembly, a president head of state and a prime minister as head of government.

The country is governed through a highly centralized system dominated by the Vietnamese Communist Party (VCP), which is the single political party in the country. Approximately 90% of the National Assembly’s members represent the Communist Party and the rest are encouraged to join. 

Infrastructure in Vietnam

Current issue of Wind energy in Vietnam - Vietnam’s energy consumption has been rising by some 15 percent a year. The country largely relies on fossil fuels like coal and oil, find out more by playing the video.

Vietnam Economic Growth 2006-2010
Source: Vietnam GPD growth Rate from 2006- 2010 – Data taken from Vietnam General Statistics Office
Recent indicators show impressive performance both in economic and poverty production. 
Vietnam economic growth from 2006-2010 continues to show positive trends, through the rate of growth fluctuates over the year. According to General Statistics Office, Vietnam gross domestic product in 2010 is estimated to be 6.78%, making the average growth rate from 2006-2010 7.01%. 
There is a huge amount of opportunity here people to create successful Public Relations companies in Vietnam.

Vietnam Economic Growth 2006-2010

Source: Vietnam GPD growth Rate from 2006- 2010 – Data taken from Vietnam General Statistics Office

Recent indicators show impressive performance both in economic and poverty production.

Vietnam economic growth from 2006-2010 continues to show positive trends, through the rate of growth fluctuates over the year. According to General Statistics Office, Vietnam gross domestic product in 2010 is estimated to be 6.78%, making the average growth rate from 2006-2010 7.01%.

There is a huge amount of opportunity here people to create successful Public Relations companies in Vietnam.

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Opportunities of doing Business in Vietnam

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Need to know in regards to Media in Vietnam

When dealing with in the media you must learn to tread lightly. As a communist state, the government and the media are tightly linked, making it extremely controlled, and in fact regulated by the government.

The media is a tool of information and propaganda for the government, and the role is in fact defined by the sixth party congress as being “the voice of the party and the masses” and its role being “to propagate the party’s lines and policies, as well as to report and analyse news.”

It is named by Reporters without Boarders as one of the top 15 internet enemies. This means we can no go against government policy, or we face jail time. The internet is regulated and people are placed under arrest for commenting negatively against the government. In order to hold success within the pr industry in Vietnam you have to play it intelligently!

Social Stucture information

The majority of the Vietnamese population lives poorly. There is large segregation between the poor and the wealthy. The majority of the population engage in manual labour in order to earn a living, most of which are involved in the agricultural sector and are fairly uneducated. The rich are educated, making the segregation between the two groups difficult to minimise. This educated rich minority generally work in business or government positions.

Respect is a high priority within Vietnamese culture and is seen as the greatest virtue an individual can possess. The difference in values between the Western culture and the Vietnamese means practitioners must be made aware of these values and hold a great level of respect whenever working in a team with the Vietnamese. Family is an important aspect within the Vietnamese culture, and society is seen as an extension of the immediate family.

English is regarded to be the second language within Vietnam.

There is an age hierarchy is Vietnam, and ancestral worship is a large part of Vietnamese culture. It is expected that all senior citizens are treated with a great amount of respect, regardless of education, gender or wealth. Growing old is seen as a privilege not a right. Men and women are generally quite equal in society, although a man for his strength, a woman for her warmth, therefore a large majority of males make up the intellectual working sector.

What this means when working within the Vietnamese PR industry:

• Respect must be shown when dealing with clients and co-workers, more so than the accepted standard in Western culture.

• Arrive on time.

• Listen to others opinions and show the ability to compromise.

• Expect a great level of warmth when speaking with the Vietnamese; they see other individuals as an extension of the family.

• Although the majority can speak English it is seen as a mark of respect to learn basic language.

• Those older than the practitioner should be respected at a greater level than those younger.

PR situation

The PR market at the present time is widely unrecognised, the amount of PR agencies are incredibly disproportioned to the 80 million population. At present there are 11 agencies to represent to the large population.